The conceptual theme for this internally focused corporate event was "What if.. The essence of innovation." So I wanted to inspire innovative thinking at every aspect of this steel company's complex business.
To help promote the enhanced features of Host Hotels & Resort's new intranet – called MissionControl – I developed some fun and focused promotional screen savers.
When recruiting hard to find pharmacists, if you can't win on salary, win them over with quality of life. NeighborCare could do that. So I took pharmaceutical terms of art and changed the context.
When you place an ad in the annual Army v Navy football game program, you don't take sides.
One in a series of mailers for this all boys high school which talk directly to the parents of prospective students. The campaign was aimed at shaping and structuring the conversation.
A luxury coach service – DC to Rehoboth Beach – aims to attract the attention and loyalty of the LGBTQ market. It was not going to be about the bus.